Reaching Product-Market Fit and Building Scalable Foundations for Correcto
Aligning strategy, building a high-performance team, and establishing robust tech foundations to drive growth, long-term success, and user engagement.
Project results.
NPS
Users reported they would be very disappointed if they could no longer use Correcto.
User Retention
User retention rate, a significant achievement in a competitive market.
Project overview.
Correcto, a rapidly growing tech company, approached us with a clear goal: to align their technology, business, and product strategies to fuel scalable growth and achieve a stronger product-market fit. They needed an optimized team structure, a refined product proposition, and a robust tech foundation to sustain rapid development and user retention.
The challenges were:
- Strategic Alignment: Correcto needed its technology roadmap to directly support both its business and product goals.
- Clear Value Proposition: Defining the product’s unique value to resonate with target users and align with market needs.
- Team Development: Building an engineering team to not only support but drive innovation, with a focus on efficiency, fast iteration, and a high-performance culture.
- Tech Infrastructure: Upgrading their technology stack and development processes to scale with growing user demand.
Project execution.
Aligning Technology with Business and Product Strategy
We worked closely with Correcto’s leadership to align their technology goals with the overarching business and product objectives. By synchronizing these areas, we ensured that every technical decision directly supported growth targets, customer satisfaction, and long-term scalability.
Clarifying the Product Value Proposition
To refine Correcto’s market positioning, we clarified the product's value proposition in line with its business strategy. This approach allowed Correcto to present a compelling story to the market, highlighting the specific ways its offering solved real user pain points, increasing both market relevance and appeal.
Building and Expanding the Engineering Team
We spearheaded the expansion of Correcto's engineering team, hiring top talent aligned with the company’s goals. We focused on creating a balanced team structure that supported agile, fast-paced development, and established a culture based on high performance, autonomy, and accountability.
Establishing a High-Performance Culture
To foster a culture of excellence, we implemented a high-performance mindset across the team. This mindset encouraged ownership, resilience, and continuous growth, guided by principles such as:
- Accountability: Owning actions and outcomes.
- Focus on what you can Control: Concentrating on controllable factors.
- Outcome-Driven Response: Adopting the mindset that Life + Response = Outcome.
- Growth from Failure: Recognizing and learning from mistakes to build confidence.
- Dedication and High Standards: Setting daily goals and striving to achieve them with dedication and a commitment to excellence.
Cultivating a Product-Engineering Mindset for Rapid Iteration
Correcto’s team was empowered with a product-engineering mindset, focusing on fast iteration and delivering daily value to users. This approach helped the team remain agile and responsive to feedback, essential for maintaining momentum and achieving product-market fit.
Rebuilding Technology and Development Processes
We rebuilt Correcto’s technology infrastructure and development workflows, establishing solid foundations to support future growth. This included optimizing code delivery and deployment processes, ensuring that Correcto could deliver high-quality, user-focused updates frequently and reliably.
Project results.
Key Metrics and Achievements
Company Performance Metrics
- User Satisfaction: 40% of users reported they would be very disappointed if they could no longer use Correcto, highlighting strong product engagement.
- User Retention: 44,90% user retention rate at first month, a significant achievement in a competitive market.
- Active User Growth: Achieving 17% week-over-week growth in active users, showcasing Correcto’s increasing market traction and appeal.
- Strong Activation Rate: 65.3% in First 7 Days
Product Engineering Team Performance
- Deployment Frequency: Over 40 deployments per month, reflecting rapid, efficient code delivery.
- Change Fail Rate: 6%, demonstrating reliability in development cycles.
- Mean Time to Recover: 2 hours, ensuring minimal downtime and rapid issue resolution.
Our partnership with Correcto resulted in a scalable, high-performance technical foundation, a clear market-aligned value proposition, and a cohesive, agile team culture. With robust technology processes and an empowered team, Correcto is now positioned to scale sustainably, achieving both product-market fit and steady user growth.
What our clients have to say about working with us
See how we’ve empowered businesses to achieve measurable growth and success.
A Visionary Technology Leader Driving Innovation and Success at Correcto
Raúl Gonzalez is an exceptional technology leader who was instrumental in shaping Correcto’s product vision and driving us toward product-market fit. His deep technical expertise, strategic thinking, and commitment to innovation made a profound impact on our team's success. It was a privilege to work alongside him.
A Transformative Leader Driving Team Excellence and Growth
Working with Raúl for a year has been one of the most nurturing experiences I have ever had. His perspective on technology development and strategy was essential to supporting Correcto in our mission to build a high-performance team. Throughout his time at the company, we acquired skills to promote a culture of excellence and teamwork that have left a significant impact on all of us. Raúl's influence was reflected in the company's development and in the mindset he inspired in all of us. His ability to motivate and coach the team was essential to achieving our goals. I would recommend that any startup have the opportunity to work with Raúl. His skills and innovative approach are precisely what any company needs to build an excellent, growth-oriented team.
