Fueling Growth and Expansion: Cobee’s Journey to Scale
Strategic alignment, high-performing team structuring, and robust tech infrastructure powering rapid growth and new market breakthroughs.
Project results.
New Companies
Expanded to Portugal and Mexico, broadening Cobee’s market reach and user base
Company Acquisition
Successfully acquired by Pluxee solidifying Cobee’s leadership in employee benefits.
Project overview.
Cobee, a rapidly growing employee benefits platform, sought to revolutionize how employees experience financial wellness and perks. With a vision to redefine the employee benefits landscape, Cobee faced challenges in aligning technology with business goals, rapidly scaling operations, and building a high-performance team culture. Through strategic collaboration, we helped Cobee transform its technology infrastructure, scale its workforce, and strengthen its position in the market, ultimately leading to its acquisition by Pluxee (formerly Sodexo Benefits and Rewards Services) in 2024.
Challenges:
- Strategic Alignment: Cobee needed its technology strategy to support rapid business and product growth, ensuring tech efforts were fully aligned with market demands.
- Team Scaling and Culture Development: Building and nurturing a high-performance engineering team was essential to sustain agility and excellence during rapid growth.
- Tech Infrastructure: Cobee required robust, scalable technology foundations to support increased demand and expansion into new markets.
Project execution.
Aligning Technology with Business and Product Strategy
We collaborated with Cobee’s leadership to tightly integrate their tech strategy with business and product objectives. This alignment ensured that each technical initiative supported growth, scalability, and product innovation, ultimately contributing to Cobee’s positioning for acquisition.
Accelerating Growth and Achieving Market Expansion
Through a strategic roadmap and agile processes, we accelerated Cobee’s growth trajectory, enhancing their capacity to expand to Portugal and Mexico. This approach allowed Cobee to rapidly capture new markets and meet the needs of over 1,500 company clients and 100,000 employee users by 2024.
Building and Scaling a High-Performance Engineering Team
We spearheaded the hiring of skilled engineers, assembling a team that embodied agility, product engineering excellence, and a high-performance mindset. This team became the backbone of Cobee’s success, driving consistent product delivery, innovation, and quality to meet user demands effectively.
Establishing a High-Performance Mindset and Culture
To foster a culture of accountability and excellence, we implemented a high-performance mindset across the team. This mindset was centered around:
- Accountability: Taking full responsibility for one’s actions.
- Focus on what you can really Control: Concentrating on what can be influenced.
- Outcome-Driven Response: Life + Response = Outcome.
- Resilience through Mistakes: Recognizing errors as growth opportunities and maintaining confidence through challenges.
- Dedication and High Standards: Commitment to daily excellence and reaching ambitious goals.
Instilling a Product Engineering Mindset with Rapid Iteration
With a focus on delivering value, we established a fast-iteration approach, allowing Cobee’s team to respond to market needs swiftly. This product engineering mindset empowered the team to drive continuous improvement and deliver meaningful updates daily, keeping user satisfaction high and innovation at the forefront.
Project results.
Our partnership with Cobee resulted in an empowered, high-performing engineering team, a scalable technology infrastructure, and a cohesive, growth-oriented culture. By achieving alignment across technology, product, and business strategies, Cobee not only reached product-market fit but also positioned itself for acquisition and sustained success. The journey with Cobee underscores our ability to drive scalable transformation, setting up organizations for impactful growth and lasting market impact.
Company Milestones
- Funding: Raised $61.5 million across four funding rounds, demonstrating investor confidence in Cobee’s vision and growth potential.
- Acquisition: Successfully acquired by Pluxee on June 12, 2024, cementing Cobee’s place as a leader in employee benefits.
- Global Expansion: Expanded operations to Portugal and Mexico, broadening Cobee’s market reach and user base.
What our clients have to say about working with us
See how we’ve empowered businesses to achieve measurable growth and success.
A Catalyst for Growth and Innovation
I am delighted to write this recommendation for Raúl, a true driving force behind our company's journey last year. I have had the privilege of witnessing Raúl's remarkable contributions that have accelerated our growth, fostered a culture of product engineering and agility, and propelled us to new heights. Under his guidance, we embarked on a journey of transformation that has not only fortified our position in new markets but also boosted our approach to technology and IT infrastructures. One of Raul's achievements was building a high-performing team that is nowadays the backbone of our success. He nurtured a team that consistently delivers excellence and drives our company's progress. In conclusion, I wholeheartedly recommend Raúl to any organization seeking who can expedite growth, infuse agility, nurture talent, and revolutionize technology and IT infrastructures. His passion and dedication make him an invaluable asset.
A Leader Who Inspires
Raúl González has been my lead and CTO for two years at Smart Protection and he is also my mentor today. During this time he has proven to be a great leader from whom to learn, motivate, and create a great work environment. His way of working and directing the team has been very effective and he has been able to build a team that can work autonomously and efficiently. As a mentor, Raúl has taught me to take a broader view instead of just focusing on the technical, how to deliver the most value possible, and how to be a high-performance engineer. In the time I’ve been working with Raúl, I have grown as a professional and that’s why I would recommend Raúl for any job that requires a committed professional with great human quality, who knows how to lead, motivate and create a qualified team, and who also pays attention to the technical details of the different projects he works on.
Inspiring High-Performance
Working alongside Raúl in creating high-performance teams has been an inspiring and transformative experience. His dedication to fostering an inclusive and collaborative environment has allowed individuals from diverse backgrounds to come together, fueling creativity, and unlocking the true potential of our teams. One of the aspects that truly sets him apart is his commitment to building a culture of feedback within our engineering department. Through your guidance, you have nurtured a sense of purpose and belonging, and your unwavering support has encouraged us to take risks, fostering an environment where innovation thrives. Thank you, Raúl, for being an exemplary leader and a true source of inspiration.
